What Type of Business Venture is Cereal Partners Worldwide

Cereal Partners Worldwide is a company that has been around since 1892 and has over 1,000 employees. What type of business venture is Cereal Partners Worldwide?

Cereal Partners Worldwide is a company that partners with cereal companies to sell their products at a discount. This business venture has been highly successful, and the company has been able to grow by leaps and bounds.

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Company overview

Cereal Partners Worldwide (CPW) is a joint venture between Nestlufffd and General Mills, established in 1991 to manufacture and market breakfast cereals and related products. CPW has a balanced portfolio of well-known branded cereal products, with leading positions in many countries.

People have been eating cereal for over 100 years and it is now the preferred breakfast choice for consumers around the world. Cereal is a nutritious and convenient option that can be enjoyed at any time of day. It is also a great way to start the day, providing energy and essential nutrients to help people get going.

Cereal brands bring joy to consumers and communities around the world. In 2018, CPW launched the first ever global cereal brand, Nestlufffd Breakfast Cereals. This new brand gives people the chance to enjoy Nestlufffds iconic cereal brands, such as Nesquik, Cheerios and Shreddies, in one place.

At CPW, we are committed to making a positive difference in the communities where we operate. We work with farmers to help them grow more nutritious crops, using less water and pesticides. We also support local initiatives that provide access to clean water and sanitation, promote education and combat childhood obesity.

In 2018, we launched our first global sustainability program, called Positive Planet Breakfast. This initiative aims to make breakfast more sustainable by working with farmers to grow crops using less water and fewer pesticides, as well as supporting local initiatives that provide access to clean water and sanitation, promote education and combat childhood obesity.

CPW is also committed to tackling climate change. In 2018, we set a goal to achieve carbon neutrality across our business by 2030. We are working hard to reduce our emissions by improving energy efficiency in our manufacturing processestimore efficient vehicles transporting our products longer distances by rail instead of road whenever possibleeuse more sustainable ingredients As part of this commitment, we have also joined forces with other companies in the food industry to call on governments around the world to put policies in place that will help tackle climate change.

Looking ahead, we will continue working hard to make breakfast more sustainable for people and planetearthwhile delivering great tasting products that bring joy to consumers around the world every daybreakfasttime.


Cereal Partners Worldwide (CPW) is a joint venture between Nestlufffd and General Mills, which was formed in 1990. CPW is responsible for the manufacture and marketing of cereal breakfast foods and related products under the Nestlufffd and General Mills brands around the world, except in the United States where each company markets its own cereals.

CPW is based in Switzerland and has its North American Headquarters in Minneapolis, Minnesota. It has leading market positions in several countries and also sells its products in other countries through third-party distributors. It has Production Sites located in Australia, Chile, China, France, Malaysia, Mexico, Spain and South Africa.

CPW’s products are designed to meet the needs of local communities and consumers. Its product range includes cereal bars, muesli, oatmeal/porridge, morning goods (such as pancakes/waffles), granola as well as “health & wellness” offerings. In 2014, CPW launched its first ever website aimed at children living with diabetes ufffd www.smartcereals.com ufffd which provides information onSmart choices for breakfast. In addition to these branded products, CPW also supplies a number of private label cereals to retailers around the world

Business model

Cereal Partners Worldwide (CPW) is a joint venture between Nestlufffd and General Mills, formed in 1990 to manufacture and market breakfast cereals and related products outside the USA.

CPW has four joint ventures, two in Europe and two in Latin America. In each territory, CPW has full management control over marketing, sales, manufacturing and quality of the cereal brands. All products are made to local taste preferences.

The company employs around 4500 people in 14 factories across 9 countries. It has a strong focus on developing local communities and promoting a healthy lifestyle for its consumers, particularly children.

As part of its strategy to address climate change, CPW uses 100% renewable grid electricity in all its European sites by 2025. In the USA, it offers a menu of more than 50 cereal brands, including natural and organic options.

Competitive landscape

In order to understand the competitive landscape for cereal, it is important to understand the breakfast landscape as a whole. The morning routines and food preferences of consumers around the world have changed over time, resulting in a more diverse breakfast landscape.

There are many different types of breakfast foods consumed around the world, including but not limited to cereal, eggs, toast, oatmeal, pancakes, waffles, yogurt, fruit, bacon, sausage, ham, and coffee. In addition to Changes in consumer behavior, the breakfast landscape has also been affected by changes in technology and access to information.

The rise of social media and smartphones has allowed for the formation of breakfast communities where consumers can share recipes and tips with one another. This has been a game changer for the cereal industry as it has allowed for Cereal Partners Worldwide (CPW) to better understand the needs and wants of their consumers.

The competitive landscape for cereal is changing as well. Cereal is no longer the only option for breakfast and there are many different types of cereals available on the market. In addition to this, new brands are emerging that are focused on health and sustainability. These brands are appealing to consumers who are looking for a more natural option for their morning meal.

Nestlufffd is one of the leading cereal companies in the world with iconic brands such as Nesquik, Cheerios, and Shredded Wheat. CPW was created in partnership with Nestlufffd in order to better compete in the global cereal market. CPW has a strong presence in North America and Europe and is slowly expanding into new markets such as Asia Pacific and Latin America.

Marketing and advertising

Nestlufffd and General Mills created a joint venture called Cereal Partners Worldwide (CPW) in 1990. The two companies had been working together since 1941 when they began producing breakfast cereals for the US market under the brand name Cheerios.

CPW is responsible for marketing and advertising several well-known breakfast cereal brands, including Cheerios, Lucky Charms, and Cinnamon Toast Crunch, in more than 130 countries worldwide. The company works to create products that meet the needs of local communities and consumers while also taking into account global trends and the changing climate.

In addition to cereal, CPW also offers a variety of other breakfast foods, such as oatmeal, granola bars, and yogurt. The company’s menu includes both familiar and new items, allowing customers to choose their favorite breakfast option from a wide range of options. CPW’s website has a complete list of products as well as nutritional information for each item.


Innovation is at the heart of what we do. We are constantly looking for new ways to make breakfast better ufffd for our brands, our consumers and the communities in which we operate.

We work hard to ensure that we provide a nutritious breakfast that meets the needs of modern lifestyles. We are also working to reduce our environmental impact, and to make a positive difference in the communities where we operate.

Some recent examples of our innovative work include:

– Launching new brands and products, such as Nesquik Cereal in the USA and Nestlufffd knowme in China

– Offering a wider range of healthier options, such as wholegrain cereals and products with added vitamins and minerals

– Working to reduce the sugar, salt and fat content of our cereals without compromising on taste

– Introducing sustainable packaging solutions, such as using recycled materials and reducing the amount of packaging used

– Supporting farmers in developing countries to help them adapt to climate change

We will continue to invest in innovation so that we can offer consumers cereals that are tasty, nutritious and sustainable.


Cereal Partners Worldwide (CPW) is a joint venture between Nestlufffd and General Mills, created in 1991 to manufacture and market breakfast cereals and related convenience food products.

Sustainability is embedded in CPWufffds business strategy and day-to-day operations. We are working to create a more sustainable future for our planet and its people through every aspect of our business ufffd from the way we source our ingredients to the way we design our packaging. And weufffdre committed to continuously improving our performance so that we can do even more to protect the planet and support the communities where we operate.

We know that breakfast is the most important meal of the day ufffd thatufffds why weufffdre working hard to make sure our cereals are nutritious and delicious, so that families around the world can enjoy a healthy start to their day. Weufffdre also constantly innovating to make sure our products are sustainable and have a positive impact on the communities where we operate.

Financial performance

Cereal Partners Worldwide (CPW) is a joint venture between Nestlufffd and General Mills, established in 1990 to manufacture and market breakfast cereals and other cereal-based products. CPW has a strong portfolio of cereal brands and is committed to delivering healthy, affordable and convenient breakfast options to consumers around the world.

CPWufffds financial performance has been solid, with a compound annual growth rate (CAGR) of 5.4% between 2013 and 2017. The companyufffds net sales were CHF5.4 billion (US$6.1 billion) in 2017, up from CHF4.9 billion (US$5.6 billion) in 2013. In terms of operating profit, CPWufffds CAGR was even higher, at 7.2% between 2013 and 2017, with the company reporting operating profit of CHF1 billion (US$1.1 billion) in 2017, up from CHF0.7 billion (US$0.8 billion) in 2013.

Looking ahead, CPWufffds growth prospects remain strong, supported by a number of factors including the continued popularity of cereal as a breakfast option, the companyufffds strong position in key markets such as the USA and Brazil, and its innovative approach to product development and marketing. In particular, CPWufffds focus on developing new products that meet the changing needs of consumers ufffd such as cereals that are high in fiber or protein ufffd should help to drive future growth.

Industry trends

Cereal Partners Worldwide (CPW) is a joint venture between Nestlufffd and General Mills, which was formed in 1990. CPW is the largest breakfast cereal manufacturer in the world, with a 37% market share. The company’s brands include Nestlufffd Cereals, Cheerios, Lucky Charms, and Haagen-Dazs.

CPW has been on the forefront of industry trends, such as community involvement and sustainability. In the past few years, CPW has made a concerted effort to reduce its environmental impact. For example, in 2018, CPW announced that it would be using 100% recycled paperboard for its cereal boxes in the United States. This move will help to conserve resources and reduce greenhouse gas emissions.

Looking ahead, CPW will continue to focus on meeting the needs of consumers and communities around the world. In doing so, CPW will continue to be a leader in the breakfast cereal industry.

Future outlook

CPW is a long-term strategic partnership between Nestlufffd and General Mills, which began in 1990. The breakfast cereal industry is a challenging one, with a few large brands dominating the market and many smaller brands fighting for shelf space. The economic slowdown has affected cereal consumption, as consumers have become more price conscious and have been buying more store brands. In addition, the trend towards healthier eating habits has led to a decline in cereal consumption in developed markets such as the USA.

In spite of these challenges, CPW has continued to grow and develop new brands for the breakfast cereal market. It has also expanded its product range to include healthy cereals and granola bars. In addition, CPW has been active in developing communities through its Breakfast for Learning program.

The future outlook for CPW is positive, as the breakfast cereal market is expected to grow in emerging markets such as Asia and Latin America. In addition, the trend towards healthy eating habits is expected to continue, which will benefit CPW’s product range.

Cereal Partners Worldwide is a business venture that sells cereal and milk. The company has locations in the United States, Canada, Australia, New Zealand, and Mexico. Reference: cereal partners worldwide locations.

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